Eightfold expertise for your peace of mind
Today, 8in1 represents more than just the eight types of grain used in the original bird seed recipe, it has become a trusted, premium brand that fulfils the needs of both pets and their parents worldwide.The 8 core values that are represented in our brand are dedicated to the wellbeing of the animal. Everything we do is invested in these 8 values and they are reflected in every single one of our products.
Listening and understanding
Animals are at the heart of our actions. By observing, researching and living together with animals, we have acquired detailed knowledge and a thorough understanding of the animals and their individual needs. We constantly strive to increase and improve the level of our knowledge and understanding.
Research and development
We continually invest in research and development in order to develop new solutions and products that promote appropriate animal care and treatment and are designed to meet the needs of both pets and owners.
Expertise and knowledge
We believe that expertise can be constantly improved by acquiring additional knowledge and by regularly questioning the status quo.
Quality and appropriate solutions
Our aim is not only to develop new products but also to deliver high-quality and tailored solutions that enable improved and appropriate animal care and treatment, whilst meeting our strict quality criteria.
Convenience
Our products always meet every criterion for convenience in order to make it easier for our customers to provide appropriate animal care and treatment and, as a result, to enable them to have more time to spend with their pet.
Respect
We respect animals’ nature and allow their needs to influence the development of our products and to inform everything that we do.
Confidence
Our aim is to provide support to pet owners and instil in them the confidence that, by using 8in1 products, they are acting in their pet’s best interest.
Care
Our philosophy, our knowledge and our actions are all geared towards helping our customers provide their pets with the best possible care.